We are one of the oldest private sector banks in India with a history of over 98 years, and a strong base in Kerala along with significant presence in Tamil Nadu, Karnataka, and Maharashtra. We offer a wide range of products and services to our overall customer base of 1.3 million as on March 31, 2019, with particular focus on SME, retail, and NRI customers. We deliver our products and services through multiple channels, including 414 branches (excluding three service branches and two asset recovery branches) and 277 ATMs spread across 16 states and four union territories as on March 31, 2019, and various alternate channels such as micro ATMs, debit cards, internet banking, mobile banking, point of sale services, and UPI. We believe with our focus on quality of service and nurturing long term relationship with our customers, we have developed a well-recognized and trusted brand in south India, particularly in the states of Kerala and Tamil Nadu.
While our Bank has a long operating history as a traditional bank, we are currently focusing on implementing strategic changes in business model to function efficiently as a full service new age private sector bank backed by our new globally reputed promoter - FIHM. To this end, we are re-aligning our organizational set-up for efficiently driving our operations and business strategy, wherein branches will be responsible only for deposits, cross-selling, and customer servicing, and all loan products will be driven by dedicated teams, with each business team operating as a profit centre. We are in the process of rebranding ourselves to ‚ÄúCSB Bank Limited‚ÄĚ to address region and community related perceptional issues associated with our previous brand name. We are engaged in lateral hiring along with hiring of new recruits by offering market based compensation with a performance linked variable pay component, including employee stock option plans, which will align our employees‚Äô interest with the performance of our Bank. We are adopting a partnership based approach for sourcing business for certain products and for select operational functions instead of developing in-house capabilities for each function, which will help us to scale up in a more efficient manner. We are also expanding our products suite, services, and digital banking platform, with investments in technology aimed at improving our customers' experience, making it easier for them to interact with us, and offering them a range of products tailored to their financial needs.
"CSB endeavours to be a leading South India Based bank striving to excel in bringing products that satisfy the needs of targeted client segments, backed by excellent service ‚Äď through our branches and technology driven initiatives in a compliant and regulated manner. For our Employees, we want to create a culture of Pride ‚Äď driven by performance and productivity that should eventually result in sustainable growth in business and deliver superior returns to our Shareholders."
Flat No.702, SUPREME PEARL, 17th Road, Khar (West), Mumbai ‚Äď 400052
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